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BIKERS VIEW, METZELER FEELING
When bikers meet each other, they usually discuss their bike and how riding makes them feel. They discuss the roads, the landscape and the bends they've encountered on their journey. Because as Metzeler believes, the journey is the destination. And talking about the journey is when Metzeler can really interact with the biker.
"Interact" means also sharing, and this means giving the end user the opportunity to live an experience usually they could not live but only be told. Thanks to the Metzelermoto.com website and the technological platform used, registered users could upload their work, discuss and vote. The most voted for entries received the main prize - participating at the Isle of Man - but as Metzeler wants to give voice to the communities and promote a real interaction between bikers, many other prizes have been awarded. |
Metzeler created a contest - INTERACT™ with ME - asking the end users to describe through a short video or an image their idea of Metzeler and the Perfect journey. Prize was definitely a great one: A person for each country was going to win the opportunity to participate at the International press launch of the new Metzeler ROADTEC Z6 INTERACT™ on the Isle of Man.